Firstly, let’s just recap what SEO means. SEO stands for Search Engine Optimisation and refers to where your school comes up in search engine results (such as Google). It’s important, because if someone searches for your school, you want your school to appear at the top of the list. Just 3 simple things you can do when you upload images can really make a difference.
Give your school website images a descriptive name
It’s easy to take your images straight from your camera and upload them to your school website, but this is a habit best avoided. The best practice is to rename your images first, so that the file title is accurately descriptive of the image, containing keywords; words that people might search for when looking for your school. Search engines crawl not just your website page content, but your file names too. As an example your camera might give an image the name DCMIMAGE1044.jpg, if this image was of Lister Primary School’s football team, you might rename it Lister-Primary-School-Football-Team.jpg or Lister-Primary-School-After-School-Football-Club.jpg. As you can see, the names describe the images well and contain words that a parent interested in Lister Primary School’s football team might search for. If you forget to change your file name before you upload your image to your school website, you can specify the title once the image has uploaded. See the image below for where to do this.
Use Alt tags for images on your website
Alt tags are text alternatives for when images can’t be displayed on your website and can have a positive impact on your website’s SEO, just like file names. The same wording you have chosen for your file name can be applied as your alt tag, it should be descriptive and contain key words. See the image from the school website admin area above for where to enter your alt tags. Not only do alt tags help with SEO, they are also picked up by screen readers for visually impaired visitors to your website, and these screen readers read out the text in the alt tag when required.
Consider the file size of your school website images
Images taken directly from your camera in school will usually have a high file size because they are large, high quality images. Images for the web, can be lower quality and can also generally be reduced in their physical size. It is best to reduce your images before putting them on your website, so that they allow the website pages to load faster, which provides a better experience for parents, children and governors visiting your website and also has a positive impact on SEO. The load time of your website pages is now heavily taken into account by search engines, the faster your website pages load, the better. Here at Edusite, we know that as busy people in school, you don’t necessarily have the time to start resizing your images before putting them on your school website, so we’ve taken care of this for you. When you upload your images, we have implemented a feature that will automatically resize your images, to a suitable size, set by us, so you don’t have to worry about optimizing your images. You might have to wait a few moments for the large files to upload initially, but as soon as they are fully uploaded to the content management system (CMS) they will be automatically resized.
This may seem like a lot of extra work, but all you really have to do is write one description of your image, use it for your image title and alt text and you’re all sorted, it really is worth the effort to improve your school website’s SEO.