Considering a Rebrand for your School

There are various reasons your school might need a rebrand. We’ve put together a list of reasons why it might be a good idea to consider rebranding and how the rebrand can help in these scenarios.

Change of Leadership

If you’ve had a change of leadership recently, this could mean big changes within your school. Whether this is a new vision or a new focus for the education you want to provide or you just want to symbolise the change, rebranding is a great way to help people recognise this. New signage or a new logo will really draw attention to the fact that something has changed and can refresh the way people see your school.

Ofsted Improvement

If your school has recently made a big improvement with Ofsted it can be good to rebrand in reaction to this. If your current school branding is associated with a less than perfect Ofsted score you can use this to help give a visual association to the improvement. New graphics or signage around and outside the school along with a new prospectus which details all the ways you’re improving can be a great way to change prospective parents’ opinions of your school.


Outdated Branding

If your school has had the same branding for a lot of years, it may look a little out of date. Quite often this can be improved by considering new colours for the school logo or perhaps just some new, cleaner looking signage. People associate a modern branded school with being modern in every way – technology, teaching styles etc. You may be accidentally giving the wrong impression of your school if your logo and signage is looking a little outdated.

No longer in Keeping with your Message

Every school has something unique they want to portray to the public – this could be something in their mission statement, a reflection of the landscape surrounding the school or the excellence of their students. Sometimes as these ideas develop, there can end up being a disconnect between your branding and your message. As your branding is the first impression people get of your school, it’s important that it does correctly reflect your message.

If you’re thinking about rebranding or want to discuss these ideas further, you can email us at or give us a call on 01274 649731