These days, the vast majority of parents have some sort of smartphone or tablet, not to mention their children also owning these devices too. Whatever brand it is, they can all access the internet and in turn, your school’s website. Stats show that a lot of browsing happens on a phone or tablet rather than a desktop PC or laptop. Therefore we believe that it is a must for your school website to look amazing, no matter what device it is viewed on.
At Edusite, when we design and build our school websites we prefer to make them responsive, this means that the website responds according to the screen size of the device it is being viewed on. Compared to a standard Desktop PC, examples of changes when applied to phones and tablets can be anything like the following:
- Text will change size so it is clearly readable and not have the need to pinch-to-zoom in to read it.
- Images changing to fill the screen size.
- Content blocks laid out in a single column going down the screen, rather than across the screen horizontally, again negating the need to zoom in.
- Videos play full screen rather than in a frame.
All of the above makes viewing the website user-friendly. If you are sending out important information via the website, you need it to be accessible to as many parents, governors and other stakeholders as possible. Making it viewable on multiple devices eliminates the possibility that your audience is going to miss vital information. Not to mention that it looks better and gives a much better impression.
Not only do you want parents to see visiting your school website as a good experience, it’s also now an Ofsted recommendation that “the website should be built using a ‘responsive template’ so the content automatically adjusts to the screen size of the device being used to view the site.” Given the importance that Ofsted put on your school website, it can only be a good thing to meet their recommendations as well as their statutory requirements. You can read more about the Ofsted guidelines here.
If you’d like to see which devices are being used to view your school website, you just need to make sure your website has Google Analytics set up on it, (something Edusite does as standard) and you’ll be able to view these statistics at the click of a button.
A lot of schools aren't making use of responsive designs, which means that they are frustrating their parents when trying to communicate with them and missing something that Ofsted advise on. Don’t let your school fall behind, and make sure you have a responsive website that is ready for anyone to use on any device.
If you’d like to chat to us about a responsive school website, you can give us a call on 0845 68 01274 or email us on firstname.lastname@example.org.